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Meet Karen Putz, an Uncommon Mom.Uncommon Moms is a recurring feature of Maternal Journal. Each month, we interview one mom whose life isn’t cookie-cutter or predictable. Why? Part of our work at Maternal Instinct is to help clients unlearn beliefs they hold about… »
Wet Blanket Award #12: eb5Paging all readers of this blog who aren't newbies here: tell me -- what is wrong with this ad? I hope the basics we cover here about marketing to women -- the honesty and respect and reality -- have become so ingrained in you that you regularly… »
Interview with Sharon Lerner, author of “The War on Moms”The War on Moms has received amazing reviews as a must read for “anyone who cares what’s happening to women.” That’s definitely our readership. What are the top 3 things we need to know? 1) That if mothers are having a hard time balancing… »
Warm Blanket Award #13: HyundaiNow this is a good ad. It connects a product feature most folks don't give a second thought to -- battery life -- to everyday experiences we all can relate to. The reason I single this ad out for excellence in marketing to women? First, that it… »
Meet Andrea T., an Uncommon Mom.Uncommon Moms is a recurring feature of Maternal Journal. Each month, we interview one mom whose life isn’t cookie-cutter or predictable. Why? Part of our work at Maternal Instinct is to help clients unlearn beliefs they hold about motherhood. And… »
Meet Our Team
Maternal Instinct is the brainchild of Kat Gordon, an advertising executive and mom who found the
perfect combination of purpose and passion.
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