Clients come to us so that moms will come to them.
Succeeding with the most powerful consumer market in the world relies on your answer to one question.
Maternal Instinct is profiled in "Marketing to Moms: You're Doing It all Wrong.
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Germy Yoga Mat Wisdom.It's amazing how many good marketing insights I've had during exercise class. The linchpin of Maternal Instinct's entire approach to marketing to moms -- what we call Warm Blanket marketing -- was formulated during a yoga class. I had another a-ha… »
Meet Hot Mama, Erin CoxErin Cox, author of "One Hot Mama: The Guide to Getting Your Mind and Body Back After Baby", knows first-hand how challenging it can be to find balance as a mother. As the wife of an Air Force F-15 pilot and a mother of three, Cox recognized the… »
Warm Blanket Award #16: Disney.http://www.youtube.com/watch?v=qUGnu0gXtn4 Perhaps there needs to be a Lukewarm Blanket Award because this is a conditional award. By that, I mean that if Disney continues to make movies that live up to this manifesto (more "Brave", less… »
Marketers: stop peddling fear to moms.On my drive into work today, I saw a bumper sticker that read: Jason on Board. A little creative Googling and I found the site selling these customized stickers: My Baby on Board.com. Their tagline: The safest way to ride with your precious… »
Don’t presume allegiances.I attended an inspiring breakfast yesterday for a nonprofit called Girl Ventures that empowers adolescent girls and positions them for leadership through a variety of outdoor adventures. Several of the young women spoke and I was bowled over by… »
Meet Our Team
Maternal Instinct is the brainchild of Kat Gordon, an advertising executive and mom who found the
perfect combination of purpose and passion.
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Who We Are + What We Do
Maternal Instinct Capabilities
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