Everyone knows how valuable moms are as consumers. But few brands know with certainty that they’re doing everything they can to fall in favor with this market. That’s why Maternal Instinct created the Mom Brand Audit.
Clients come to us
The MBA Program
A deep dive into everything your brand is doing in the marketplace – all with an eye to mom-friendliness.
Our Mom Brand Audit will analyze your website, email campaigns, print ads, and social media with an eye towards improvement. The results will outline 3 levels of recommendations: Quick Wins, Elbow-Grease Efforts and Swing-for-the-Fences Goals.
This deep dive into all your marketing efforts – print, email, web, social media – results in a gold mine of a document. One client called it “our compass for the next five years”.
It doesn’t matter what size your business, what category you’re in, or how many other agencies you work with – Maternal Instinct’s MBA Program will help you get a larger share of the $2.1 trillion mom pie.
Who we are
Each MBA Program involves Kat and a hand-picked team of appropriate team members – art directors, copywriters, strategists, social media experts, creative technologists – to audit your marketing materials.
Kat Gordon has been called the “triple threat” of an entrepreneur, ad woman + mom marketing expert and was named One of 2013′s “Top 10 Women to Watch” in Advertising Age. She is also the founder of The 3% Conference, which improves marketing to women by supporting more female creative leadership.
Clients Love Working with Maternal Instinct
Kat Gordon always knows just what to say! She drills down to understand the essence of what’s in it for the consumer and finds the best words to make even complicated ideas clear and compelling. Kat is an invaluable marketing partner and that rare breed who contributes to your business as if it were her own.
We’ve worked with Maternal Instinct for 2+ years. They are brilliant at copy; their word choice never fails to engage VoiceQuilt’s target customer. Even more important, however, is the agency’s understanding of the big picture: market trends, consumer trends and emotional triggers for purchase. If you have the opportunity to work with Maternal Instinct, do it!
Kat Gordon has become a crucial member of our team. She contributes countless valuable ideas, offers terrific insights and thinking on our customer and product, and brings a level of energy and enthusiasm that inspires others. She has an original, fresh style that lets us connect with our customers in just the right voice, without souding gimmicky or too aggressive.
Kat is one of the most compelling thinkers and word-crafters on the topic of “selling to women” in the advertising industry. If you direct your product or service to women, Kat and her teammates at Maternal Instinct are genius at helping you hone your message so that it is appealing.
We were excited to work with Katherine because of her expertise in the mom and baby category. We liked her strategic approach – she contributed more than simply great copy, but also marketing advice and brainstorming. Katherine is creative, responsive and professional — an absolute joy to work with.
We have experimented with lots of different messaging over the years and thought we had ‘tried it all’. But Maternal Instinct still manages to find ways to move the needle in our favor with subtle variations in our language and positioning. No matter how polished we think things already are, Maternal Instinct manages to make them shine even brighter.
Kat Gordon and I first met via a conference call where she weighed in on my company’s current marketing materials. Her every observation was so on-target and her ideas for improvement were so strategic, that I stammered, asking ‘aren’t you a copywriter?’
Kat laughed and explained that she’s not only a senior copywriter, but a marketing strategist with years of experience marketing to mothers.
I felt like I hit a gold mine finding someone with such a breadth of experience. Kat was invaluable in rethinking and rewriting our web site before an important launch.
We recently asked Maternal Instinct to do a Brand Audit for us and we are very happy with the results. As a small business catering largely to moms, we found the Brand Audit an outstanding tool as we redesign our marketing materials, update our website, establish our online presence, reposition our advertising, and especially in helping us affectively communicating our story to moms. They really know their stuff and were a pleasure to work with.
At Mamapedia we came to value and rely on Maternal Instinct’s counsel and expertise for everything ranging from brand strategy to community building to customer communications. Kat has her finger on the pulse of what it means to be a mom – the multiple hats they wear and the busy lives they lead – and she knows how to get your messaging across to them in a way that honors and respects that. Anyone who is marketing to moms would be well served working with Maternal Instinct.
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