|Maternal Instinct is profiled in "Marketing to Moms: You're Doing It all Wrong.||
Read about the marketing to women event
our founder created.
Up Your Mom Marketing IQ
Google knocks it out of the park with a spot short on selling, long on story.
3 Quick Takeaways
Wisdom to read and heed.
- This Wet Blanket award feels so obvious that I suspect I could construct my post Mad Libs style, where I let you -- my readers -- fill in the blanks, i.e.: "This Cascade ad is offensive because it makes women appear _____________… »
- It's amazing how many good marketing insights I've had during exercise class. The linchpin of Maternal Instinct's entire approach to marketing to moms -- what we call Warm Blanket marketing -- was formulated during a yoga class. I had another a-ha… »
- Erin Cox, author of "One Hot Mama: The Guide to Getting Your Mind and Body Back After Baby", knows first-hand how challenging it can be to find balance as a mother. As the wife of an Air Force F-15 pilot and a mother of three, Cox recognized the… »
- http://www.youtube.com/watch?v=qUGnu0gXtn4 Perhaps there needs to be a Lukewarm Blanket Award because this is a conditional award. By that, I mean that if Disney continues to make movies that live up to this manifesto (more "Brave", less… »
- On my drive into work today, I saw a bumper sticker that read: Jason on Board. A little creative Googling and I found the site selling these customized stickers: My Baby on Board.com. Their tagline: The safest way to ride with your precious… »
Meet Our Team
Maternal Instinct is the brainchild of Kat Gordon, an advertising executive and mom who found the perfect combination of purpose and passion. Read More >>