|Maternal Instinct is profiled in "Marketing to Moms: You're Doing It all Wrong.||
Read about the marketing to women event
our founder created.
Up Your Mom Marketing IQ
Google knocks it out of the park with a spot short on selling, long on story.
3 Quick Takeaways
Wisdom to read and heed.
- No time is more stressful on moms than the holidays. And brands that support mom in getting stuff done shall inherit the earth. Those that stand in her way? Well, that should almost be a punishable-by-death crime. Here is the play-by-play of how… »
- This Wet Blanket award feels so obvious that I suspect I could construct my post Mad Libs style, where I let you -- my readers -- fill in the blanks, i.e.: "This Cascade ad is offensive because it makes women appear _____________… »
- It's amazing how many good marketing insights I've had during exercise class. The linchpin of Maternal Instinct's entire approach to marketing to moms -- what we call Warm Blanket marketing -- was formulated during a yoga class. I had another a-ha… »
- Erin Cox, author of "One Hot Mama: The Guide to Getting Your Mind and Body Back After Baby", knows first-hand how challenging it can be to find balance as a mother. As the wife of an Air Force F-15 pilot and a mother of three, Cox recognized the… »
- http://www.youtube.com/watch?v=qUGnu0gXtn4 Perhaps there needs to be a Lukewarm Blanket Award because this is a conditional award. By that, I mean that if Disney continues to make movies that live up to this manifesto (more "Brave", less… »
Meet Our Team
Maternal Instinct is the brainchild of Kat Gordon, an advertising executive and mom who found the perfect combination of purpose and passion. Read More >>