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Monthly Archives: April 2009

Thursday, April 16, 2009 Leave a comment

Warm Blanket Award #1: Minute Rice

On the heels of last week’s inaugural feature of Maternal Instinct’s Wet Blanket Award, we now highlight a company that markets masterfully to moms, with our first-ever Warm Blanket Award.

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Thursday, April 9, 2009 Leave a comment

Wet Blanket Award #1: T-Mobile

Welcome to a new feature of Maternal Journal. Every month we’ll highlight one company whose marketing misses the mark of connecting with moms (according to our What’s Your Blanket? litmus test).

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Kat Gordon

Founder,
Creative Director

I write not as a mom, but as a mom marketer. I blog about trends, myths, best practices, and observations from the frontlines of our mom-centric agency. Each month I give out "Warm Blanket" and "Wet Blanket" awards to campaigns that market masterfully to moms - or miss the mark entirely. You'll learn something here. I promise.

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