The recipient of this month’s uncoveted “Wet Blanket” award goes to Mott’s for their mystifying new campaign for apple juice.
Thursday, May 28, 2009 1 Comment
Monthly Archives: May 2009
Sunday, May 17, 2009 1 Comment
Warm Blanket Award #2: Maghound
I used to work in the magazine business. Back in my New York life, I was a promotional copywriter at Cosmopolitan magazine and then at Sports Illustrated. I still remember the delicious sound I would hear every Friday when the mail cart would come cruising down the hallway on the 29th floor of the Time Life Building, filled to the brim with every new issue of the company’s many magazines. This all-you-can-read buffet spoiled me for life.
Thursday, May 7, 2009 Leave a comment
Good Housekeeping Goes Green
1909. That was the year that Good Housekeeping launched its famous Seal of Approval, a telegraphically reassuring mark for mothers everywhere. Hard to imagine how many irons, vacuums, and coffeemakers have been purchased with confidence thanks to the promise of replacement or refund if the product proves defective.
Friday, May 1, 2009 Leave a comment
"Why, yes, I did cook this!"
Trend spotting is not my forte. Yet there is one trend peaking now that I called a number of years ago. I distinctly remember speaking the following words to a colleague:
