Let’s face it. We live in an age when customer service is typically so dismal that when someone does something even remotely helpful, we’re caught off guard. When someone does something truly helpful, we’re speechless.
Tech companies might snicker at a mere 19% annual growth rate when it comes to measuring consumer behavior. But it sure is a noteworthy uptick when it relates to an age-old pastime that’s suddenly growing like… well, like green beans.
What is the right frequency to message to your audience? Too much and you become a pest. Too little and you become a distant memory.
