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Monthly Archives: August 2009

Thursday, August 27, 2009 4 Comments

Warm Blanket Award #4: Massage Envy

Perhaps the ultimate irony of being a mom is that after a long day of several small people pawing at you, the ultimate indulgence would be to surrender yourself to the expert hands of one large person.

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Tuesday, August 25, 2009 1 Comment

Wet Blanket Award #3: California Academy of Sciences

calacademy 783275 Wet Blanket Award #3: California Academy of Sciences
Yes, yes, you read that right.

The 10-years-in-the-making, greenest museum on earth is the recipient of this month’s uncoveted wet blanket award.

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Friday, August 14, 2009 2 Comments

Pick a Card, Any Card.

Hard to believe that as recently as the mid-1990′s, gift cards didn’t exist. Now they’re so commonplace that I actually carry a separate mini-wallet just to hold them all.

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Wednesday, August 5, 2009 1 Comment

Twitter: All or Nothing

Slate posted an interesting article recently called Orphaned Tweets: When people sign up for Twitter, post once, then never return. According to a study at Harvard Business School, 10% of the service’s users account for 90% of the tweets.

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Kat Gordon

Founder,
Creative Director

I write not as a mom, but as a mom marketer. I blog about trends, myths, best practices, and observations from the frontlines of our mom-centric agency. Each month I give out "Warm Blanket" and "Wet Blanket" awards to campaigns that market masterfully to moms - or miss the mark entirely. You'll learn something here. I promise.

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