Here’s a quiz that might surprise even the most seasoned mom marketer.
How much likelier is it that a woman without a child works than a woman with a child over age 1?
Wednesday, September 30, 2009 3 Comments
Monthly Archives: September 2009
Wednesday, September 23, 2009 1 Comment
Wet Blanket Award #4: AYSO
AYSO (American Youth Soccer Organization) is jokingly referred to by parents as “All Your Saturdays Occupied.” You can’t go anywhere around Palo Alto (my hometown) without seeing countless kids in neon jerseys and matching socks, either en route to a game or headed home.
Tuesday, September 15, 2009 1 Comment
Attention Mom Bloggers: The FTC Would Like a Word With You
Big news in the blogosphere. The Federal Trade Commission is considering adapting its guidelines to require bloggers to identify their sponsors. There’s a worthwhile article arguing both sides of the issue in last week’s U.S. News Weekly.
Tuesday, September 8, 2009 Leave a comment
Kellogg’s Nutrigrain Campaign: Love It. Now Extend It.
Proof positive that a product doesn’t need to be sexy and a concept doesn’t need to be wildly creative to be successful.
Tuesday, September 8, 2009 Leave a comment
Kellogg’s Nutrigrain Campaign: Love It. Now Extend It.
Proof positive that a product doesn’t need to be sexy and a concept doesn’t need to be wildly creative to be successful.
