If ever you find yourself in the position of having to apologize to one customer — or legions of them — here’s a word of advice. Figure out what you’re apologizing for. If the one thing you say or do is not healing for the offense, it’s almost worse than not apologizing at all.
There’s an admonishment in advertising: “Careful — your marketing brief is showing.” This tongue-in-cheek reminder popped into my mind when viewing the new Mommyisms campaign from McDonald’s.
For any of you who caught my last post about the M2Moms Conference, you’ll recall that mobile was cited as critical for reaching moms. According to Scarborough Research, working moms spend 21% more than average mobile users on wireless bills and are 42% more likely to download mobile content. Moms are prime targets for mobile, and more and more companies are figuring out how to get their brands in her hands.
