Elevating your product from features and benefits to a larger emotional takeaway is always smart, especially if you do it as thoughtfully as Stouffer’s has with their Let’s Fix Dinner campaign. After all, why sell noodles when you can sell nostalgia.
I’m embarking on a week-long study of choice. Not the political kind. The kind that marketers offer you (or not). It could be different flavors, shipping schedules, payment options, or email frequency.
Remember that old Wells Fargo ad, when online banking was just taking off, that proclaimed “We’ve seen the future of banking and it looks a lot like your kitchen”? Well, I’ve seen the future of retail and it looks a lot like your living room.
