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Monthly Archives: March 2010

Thursday, March 18, 2010 Leave a comment

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Wednesday, March 10, 2010 4 Comments

Case Study on Crowdsourcing: Macaroni Kid

macaroni kid 799569 Case Study on Crowdsourcing: Macaroni Kid
If you haven’t heard the term “Crowdsourcing,” brace yourself. It’s one of those shiny new vocab words that, as soon as you learn it, you find leaping off of everyone’s tongues.

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Kat Gordon

Founder,
Creative Director

I write not as a mom, but as a mom marketer. I blog about trends, myths, best practices, and observations from the frontlines of our mom-centric agency. Each month I give out "Warm Blanket" and "Wet Blanket" awards to campaigns that market masterfully to moms - or miss the mark entirely. You'll learn something here. I promise.

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