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Monthly Archives: May 2010

Friday, May 28, 2010 5 Comments

The $2.1 trillion blind spot: a cautionary tale.

3704376399 573baea21c The $2.1 trillion blind spot: a cautionary tale.
Settle in, folks, for a good read. This is one for the record books.

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Friday, May 21, 2010 2 Comments

The price is right. Or terribly wrong.

images The price is right. Or terribly wrong.
Moms care about pricing. Not only because they are CFOs of their families, but because they are buying for lots of people. A $399 airfare to NY? Cool. But multiply that by 4 or 5 or 6 and… ouch.

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Tuesday, May 11, 2010 Leave a comment

Meet Jane Nation Founder, Lisa Beatty

HOME Jane Nation Meet Jane Nation Founder, Lisa Beatty
Freud said it best. What do women want?

The answer is quite simple: to be heard.

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Monday, May 3, 2010 2 Comments

Are you choicing customers away?

jam Are you choicing customers away?
What do an overtired kindergartner and a time-pressed consumer have in common?

Everything.

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Kat Gordon

Founder,
Creative Director

I write not as a mom, but as a mom marketer. I blog about trends, myths, best practices, and observations from the frontlines of our mom-centric agency. Each month I give out "Warm Blanket" and "Wet Blanket" awards to campaigns that market masterfully to moms - or miss the mark entirely. You'll learn something here. I promise.

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