So many car advertisements fixate on a vehicle’s ability to go 0-60 in seconds that it’s refreshing to see a company hone in on the real stretch family consumers care most about: park to reverse in a driveway.
Thursday, August 26, 2010 1 Comment
Monthly Archives: August 2010
Friday, August 20, 2010 8 Comments
Announcing the 3% Conference.
Yesterday I spoke at the 140Conference in San Francisco about how the real-time Web is making women more knowable to brands. It’s no secret that women feel misunderstood by brands (71% of them at last count).
Thursday, August 12, 2010 6 Comments
Don’t Forget Dads.
With such a tidal wave of economic and societal forces shaping families, many posts on this blog chronicle the rapidly changing lives of American moms. Yet there’s one very large ripple on the pond I’ve yet to address.
Friday, August 6, 2010 3 Comments
Don’t Call Me. Ever.
Clive Thompson wrote a spot-on piece in Wired this week called The Death of the Phone Call.
An excerpt:
