Don’t Forget Dads.

Liko+Baseball+Game+013 Dont Forget Dads.
With such a tidal wave of economic and societal forces shaping families, many posts on this blog chronicle the rapidly changing lives of American moms. Yet there’s one very large ripple on the pond I’ve yet to address.

It’s the changing life of Dads.

Parents magazine published a special report last month called The New American Dad. Among its findings:

-Fathers are now the primary caregiver for about one out of every four pre-school aged children

-American wives are more likely to have more education (not less) than their husbands, meaning Mom can now bring home even more bacon, possibly leaving Dad to fry it up in the pan

-Male-dominated vocations have been hardest hit in the recession. One in five men between the ages of 25-54 didn’t have a job as of December, 2009 – the highest rate of male unemployment since tracking began.

-Since the 1960’s, men have doubled the housework they do

-Men now report feeling more work/family conflict than women since expectations of fatherhood have increased, but expectations of being a committed worker have not (welcome to the club, fellas)

-When asked if they would give up more income for family time, most men and women answered yes

The article whetted my interest to learn more. To get a better grip on fatherhood, I reached out to Jeremy Adam Smith (pictured above), one of the Dads profiled in the Parents report. We met for breakfast in Palo Alto last week.

Jeremy is uniquely qualified to weigh in on all things fatherhood. Not only did he walk the walk, spending a year at home as the primary caretaker for his 1-year old son, but he’s also a recognized author on the subject. Jeremy’s 2009 book “The Daddy Shift” (just out in paperback) is a study of “reverse-traditional families.” Amazon.com describes the book’s significance:

As Smith explains, stay-at-home dads represent a logical culmination of fifty years of family change, from a time when the idea of men caring for children was literally inconceivable, to a new era when at-home dads are a small but growing part of the landscape. Their numbers and cultural importance will continue to rise—and Smith argues that they must rise, as the unstable, global, creative, technological economy makes flexible gender roles both more possible and more desirable.

What I learned from talking with Smith was less about hard stats and more about an appreciation for the nowheresville that most Stay-at-Home Dads inhabit. According to Smith, Dads live in a state of permanent alienation.

“Everything is ‘mommy’ labeled. Men tend to parent in more goal-oriented ways and aren’t preoccupied with being liked or acknowledged. Some guys are proud of their SAHD status and blog about it and start groups of like-minded Dads to even the numbers at the playground. Others retreat and lead an almost invisible existence.”

Yet Smith also senses that men who stay home bear witness to the incompatibility of work and family life in today’s society. After Smith’s own son was born during a time he held a high-profile, high-pressure job, he had a recurring thought: “I need a new life.” Being an involved parent and a committed worker were at odds and totally unsustainable. Smith took a year off to care for his son which only cemented his commitment to insist upon flexibility upon his return to the workforce.

According to the Parents magazine report:

Fathers are expected to do more at home, be more involved in their kids’ lives, make a living – and do all of the above within a society in which child care is an often prohibitively expensive, informally organized, privatized hodgepodge.

Smith sees this conundrum as one that will ultimately force change in the American workforce that is long overdue. When Dads who have been the primary parent return to work, they bring an increased understanding of the demands of family and an appreciation for a workplace that honors its demands. The more voices that call for change within human resources departments, the more likely real change will come, in the form of flex-time, job sharing, telecommuting, and part-time positions.

To keep up with the new ways that men are talking about fatherhood — without simply mimicking mothers — I suggest you subscribe to Jeremy’s group blog, The Daddy Dialectic, as I have done.

Reflecting upon the many issues Jeremy and I discussed, I feel a kinship. Just as he is helping men’s voices be heard in an industry typically dominated by women (parenting), I champion women’s voices in an industry typically dominated by men (advertising). The more our world reflects all of us, the more we all prosper. Or, more poetically, the more variety in the chorus, the better the music.

Thanks, Jeremy.

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  • Giff

    Roles are definitely blurring. I am glad for what that means, in terms of the breaking of the glass ceiling, but the transition period (which might be a state of permanence for all I know) is tricky. I think a lot of working women feel hugely troubled by not being super-mom, especially when they look around and see stay at home moms doing so much for their kids, schools, etc. Dads who are trying to take on the bulk of the caregiving probably feel the opposite confidence and doubt feelings, with expectations over being the super-worker and looking around and seeing more successful men.

    The truth is actually much more complicated than these perceptions of others, but societal archetypes don't help. I also have no idea how much biology plays a factor in all this, which is less relevant at an individual level but is a factor at a general/macro level.

    For me personally, my wife is a lawyer and I'm an entrepreneur, we have 5 and 1 yr olds, and things around our house are hectic! Neither of us feel as perfect as we want to be in either career or parenthood but we are trying to find some compromise of balance with our ambition. My personal feeling is that the most important thing is that the kids feel secure and loved.

    Figuring it all out best we can. Thanks for the post.

    P.s. While I am not a stay at home dad, where I am I think it would be very isolating. I think being a full-time caregiver is a tough job, and if you didn't click with the others around you, no matter what gender you are it would be quite lonely and confidence-sapping.

  • C.C. Chapman

    Thank you VERY much for posting this. As someone who has been fighting for people to respect Dads more I'm glad to see that people are starting to change their feeling.

    Every dad I know loves their kids and is actively involved in every aspect of their lives.

    Thank you again for posting this.

  • Lauren Kerr

    Great post, Kat! I'm signing up for The Daddy Dialectic — thanks for introducing us to a voice that complements yours.

  • Kat Gordon

    Thanks for the comments, folks. Giff, you've got it right in my book when it comes to the kids being happy being the only yardstick for successful parenting. I read once that dust will always take up residence in your house, but your kids will not. Spend your time accordingly.

  • John Porcaro

    Excellent post, reminding everyone that parenting really involves both parents (whenever possible), and marketers need to realize that the "traditional" roles of the 50's and 60's have changed. Not only are market dynamics forcing more men out of 9-5 jobs, more women are (deservingly) excelling in careers. And even though the numbers of stay-at-home-dads is relatively small, the fact that today's Dad is more involved can't be denied.

    As a Dad of four, I represent those that want to be much more involved in my kids' lives. I spend significantly more time with my kids than I do with friends, co-workers, and even my wife. And even though she's a "stay-at-home-Mom," I do most of the grocery shopping, laundry, and a good deal of shuttling kids to soccer or volleyball practice.

    Marketers need to realize that the old ways of marketing just don't work, or if they do, they won't for long. It's the main reason I left a 20-year career at Microsoft to join Mom Central, to create a division focused on marketing to Dads. As you (and Giff and C.C. reiterate), Dads can't be ignored. Except on Saturdays during NCAA football, then, go ahead and ignore us…. ;)

  • Kat Gordon

    John, I think I fell a little bit in love with you when I read these words "I want to be much more involved in my kids' lives. I spend significantly more time with my kids than I do with friends, co-workers, and even my wife." It's inspiring to see parents of both genders make kids a priority. Thanks for your thoughtful words.