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Monthly Archives: March 2011

Monday, March 28, 2011 1 Comment

Trend Alert: Random Acts of Kindness.

  flora Trend Alert: Random Acts of Kindness.
Can you imagine getting a tweet like this sent to you?

It’s just one example of the Random Acts of Kindness phenomenon which more and more smart brands are embracing.

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Monday, March 21, 2011 4 Comments

Mother Nature: what can she do for moms?

2071693766 b1a720864e Mother Nature: what can she do for moms?

Biomimicry is such a fun word to say. Here’s its definition: “Biologically inspired engineering.” 

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Saturday, March 12, 2011 1 Comment

Product extensions: why new isn’t always better.

C9094 Clinique BottomLash Product extensions: why new isnt always better.

Is it just me?

Or are there suddenly dozens of new-fangled thingamajigs being peddled to women?

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Monday, March 7, 2011 2 Comments

Marketing to women about sex: a tale of taboo.

Does the ad above shock you? Do you find it distasteful? Would you be embarrassed to have your kids see it?

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Kat Gordon

Founder,
Creative Director

I write not as a mom, but as a mom marketer. I blog about trends, myths, best practices, and observations from the frontlines of our mom-centric agency. Each month I give out "Warm Blanket" and "Wet Blanket" awards to campaigns that market masterfully to moms - or miss the mark entirely. You'll learn something here. I promise.

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