Paging all readers of this blog who aren’t newbies here: tell me — what is wrong with this ad?
I hope the basics we cover here about marketing to women — the honesty and respect and reality — have become so ingrained in you that you regularly call BS on ads you see out in the world.
Like this one.
Oooh, it’s so bad, it’s good.
A shirtless JFK Jr lookalike nuzzles his mother — no, wait — it’s his wife!
She gets her four E’s every day: exercise, eat right, eb5… and Eddie.
They forgot one: embarrassment!
Don’t get me wrong. I believe moms who read Ladies’ Home Journal, where this ad appeared, want to look younger. But not so they can cougar themselves silly.
We’re far too busy running companies and raising kids who will hopefully save our planet and otherwise “living our age” to be bothered with robbing cradles. Yes, we salute the Susan Sarandons and Demi Moores out there who pull it off for a while — but it’s not an aspiration of everyday women to chase much, much younger men.
We’re got much, much bigger plans for our wrinkle-free selves, thankyouverymuch.