Well, this is a first!
After four years of policing the waters for brilliant and bogus campaigns targeting women, finally one brand has won both honors.
Tuesday, February 28, 2012 3 Comments
Monthly Archives: February 2012
Tuesday, February 21, 2012 Leave a comment
The most overlooked segment in mom marketing: grandparents.
There are 70 million grandparents in the U.S. today and many of them have very deep pockets. Not only are many still working, but they are a goldmine if your brand sells things for kids — from the practical to the gift-able.
