Meet Our Team


How it all started…


Our founder, Kat Gordon, spent 20 years marketing credit cards, cars, wine, magazines, jewelry, hotels, software, phone service, and much more, for some of the world’s most recognized brands. When her own children were born, Kat found she had a special talent in marketing to moms. After years of imagining herself as the target audience (everyone from brainy software developers to penny-pinching vacationers), Kat was finally able to turn to herself for inspiration and ask “what would make my sleep-deprived brain sit up and take notice here?”


As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she’d tapped a vastly underserved market. There were the “little brands” who couldn’t afford big-city agencies but still wanted quality creative from someone who knew how to market to moms. There were the “big guys” who rounded out their multi-million-dollar-agency roster with smaller, more nimble firms who could get quality work done quick. And everyone in between.


As the need grew, so did a plan. Kat began assembling a team of her favorite, most talented colleagues. In January 2008, they joined forces and Maternal Instinct was born. The last three years have been a whirlwind of helping launch new mom brands, upping the mom-friendliness of existing brands, presenting at conferences, building a steady blog following, staying on our social media toes, and having a lot of fun.


Who we are today…

kat About Us
Kat Gordon
Founder/Creative Director
zuzy martin lynch1 About Us
Zuzy Martin Lynch
Account Director
     allyson appen1 About Us
           Allyson Appen
           Creative Director
rebecca gaspar About Us 

Rebecca Gaspar

jon mires About Us

Jon Mires
Web Developer Extraordinaire