This Wet Blanket award feels so obvious that I suspect I could construct my post Mad Libs style, where I let you — my readers — fill in the blanks, i.e.:
“This Cascade ad is offensive because it makes women appear _____________ (disparaging adjective #1) and _________________ (disparaging adjective #2) and positions the brand as __________________ (aggrandizing adjective). Yet the product in question ________________ (diminishing verb) women by suggesting they devote even _____% (number between 1-10) of their attention to dishwashing.”
See, there you have it. The first Wet Blanket award for a commercial so bad, that my readers took Cascade to the mat with five simple words.
Well done, folks.