Greetings from sunny Miami where I just moderated a panel called “Ten Ways Moms Can Change Media” at the Mom 2.0 Summit. Sure, presenting is fun. But I could listen to these other smarty-pants women until the cows come home.
Yesterday I had the pleasure of hearing a terrific panel of female entrepreneurs. Liz Lange really stole the show. Not only is she tall and gorgeous and self-made — she’s a walking embodiment of Gary Vaynerchuk’s “Thank You Economy.”
She revealed a little-known secret that blew me away. Lean in close so I can whisper it to you all.
Liz Lange not only receives every single “custserv” email from her website — and from her Target line — she ANSWERS them all personally.
I’m exhausted just thinking about that.
But if a super busy fashion mogul recognizes the importance of staying close to her customers, shouldn’t the rest of us?
That’s where you learn the little things that aren’t in your PowerPoint or your annual report or your slick brochure. That’s when you hear first-hand exactly what confuses or delights or almost works or could be even better if only you…
Maternal Instinct’s most recent listening campaign
Our agency believes in the power of proximity. We love to stay close to customers. To kickoff the relationship with our new client, Stella & Dot, Anna Fieler, the company’s CMO, suggested I host a trunk show at my house. And she came and served as the stylist for the night. That’s Anna below, styling a customer as Maternal Instinct Creative Director, Allyson Appen, looks on. We learned a ton that night. So, I imagine, did Anna.
How can you get even closer to your customers? And if you’re a Maternal Instinct client, how can we get even closer to them as well?
